PS Mhlongo

Lecturer

Qualifications:

BA Tourism, BA Honours, MA Tourism (UNIZULU), PGCE (UNISA),

About

Pamela S. Mhlongo is a Lecturer in the Department of Recreation and Tourism. She obtained a Master’s Degree in Tourism from the University of Zululand, South Africa. She also has a Bachelor of Tourism Studies, and BA Honours in Recreation and Tourism, obtained from the University of Zululand. She obtained a Post Graduate Certificate in Education from the University of South Africa. Ms Mhlongo has more than four years experience tutoring first year students. She was also an Assistant Lecturer before becoming a full Lecturer. She currently lectures the following modules: Tourism Travel Practice 1A and 1B and Tourism Events Management A and B.

Research Interests

• Destination Brand essence
• Destination Brand Image
• Destination Brand Loyalty

Professional Memberships

• Member: ATLAS (Association for Tourism and Leisure Education and Research), since 09/2019.
• Member: TESA (Tourism Educators South Africa).

Publications

• Ezeuduji, L.O., & Mhlongo, P.S. (2019). Tourists’ perceptions of a destination brand image: KwaZulu-Natal, South Africa. African Journal of Hospitality, Tourism and Leisure, Vol.8, No.4, pp.1-11.Open Access.
• Ezeuduji, L.O., & Mhlongo, P.S. (2019). Tourists’ Loyalty towards a tourism destination: The case of KwaZulu-Natal in South Africa. EuroEconomica, Vol.38, No.2, pp. 297-314.
• Mhlongo, P.S. & Ezeuduji, I.O. (in press). South Africa’s Kwazulu-Natal brand image and brand loyalty: Tourists’ perspectives. Geojournal of Tourism and Geosites.